Your AEO strategy is only as global as your content

Everyone's building an AEO strategy. Almost nobody's asking whether it works beyond English — even though most of the world's buyers search in their native language.

In this live session, Vivian Hoang (AEO/SEO Lead, Webflow) and Victor Tejeda (SEO Expert, Lokalise) unpack how answer engines really choose what to cite, why language plays a bigger role than most strategies account for, and how to turn both into action — with frameworks you can put to work straight away.

What you'll learn:

How answer engines choose their sources — answer-shaped content, freshness, structure, and authority
The language bias inside AI search — why English-only content leaves half of non-English queries unanswered
The AEO Maturity Model — Webflow's framework: four pillars, five levels, and where localization sits in all of them
From translation to Language-Market Fit — why fluent isn't the same as right

Who this is for

Marketing, SEO, and content leaders — and the agencies that build for them — with an AEO strategy taking shape and more than one market to win.

Victor Tejeda

SEO Expert, Lokalise

A Senior SEO Specialist and strategic consultant with years of experience focused on scaling global organic growth for high-growth tech companies. His expertise lies in blending technical SEO proficiency with advanced content strategy, ensuring marketing initiatives meet stringent engineering and data quality standards.

Vivian Hoang

AEO/SEO Lead, Webflow

Vivian is the AEO / SEO Lead at Webflow, where she drives growth through scalable, AI-powered search strategies. With over a decade of experience in SaaS, ecommerce, and tech, she blends technical SEO and content innovation to connect users with great products. She's passionate about experimentation, continuous learning, and leading with a growth mindset.