AI search is changing how buyers discover, evaluate, and choose brands. This playbook, created by Lokalise and Webflow, shows marketing, SEO, and localization teams how to build visibility in AI search across languages and markets.
Get the guide to building a multilingual AEO strategy that helps your brand show up — and stand out — wherever your customers are searching.
What’s inside:
- Why localized brands are winning in AI search — Understand how language affects answer-engine visibility and why English-only strategies can leave market opportunities untapped.
- An extended AEO Maturity Model — Benchmark your strategy across content, technical foundations, authority, measurement, and Language-Market Fit.
- AEO best practices — Learn how to create content, technical signals, and market-specific authority that answer engines can understand and trust.
- A five-step framework for scaling across markets — Build the infrastructure to manage context, workflows, AI, human review, and performance insights.
- A 12-question AEO readiness checklist — Pressure-test your strategy market by market and identify the next steps to improve visibility.






