Mastering the Art of eCommerce Without Borders
Discover best practices for initiating or expanding your eCommerce localization strategy, directly from the experts behind Nike's successful approach.
March 14, 2024
12pm PM ET | 6 PM CET
Embarking on the journey of localizing your eCommerce shop can feel like navigating uncharted waters. Whether you've dipped your toes in by launching your site in a couple of languages or have been hesitant to take the plunge due to the complexity of the process, this webinar is tailored for you. Join Jenn and Aaron, seasoned experts in the field, as they unfold the roadmap to successfully launching and scaling your eCommerce localization program. From insider tips to practical strategies, discover how to effectively expand your global footprint and connect with new markets. Don't miss this opportunity to transform the daunting into the doable, and propel your eCommerce business to international success.
  • Key considerations for global expansion 
  • Choosing your tech stack, what to consider and how to best evaluate
  • Creating an efficient eCommerce localization workflow
Aaron Presley
Technical Lead, Siemens
Aaron Presley is a Technical Architect that has helped companies like Nike and Fetch write code for a global audience. He has a deep technical understanding of Unicode, and has been a speaker and the Internationalization & Unicode Conference.
Jenn Alvin
Localization UX Consultant
Jenn Alvin, founder of Be Global Think Local, is a seasoned digital professional skilled in launching user experiences globally, including leading Nike's e-commerce expansion into 14 languages across 20+ countries. With expertise in product management, localization, and user-centered design, Jenn champions user acceptance testing programs and is passionate about crafting tailored experiences for global markets.