Continuous Localization – Agile strategies for global growth

On December 18, 2024, we partnered with Product-led Alliance to host a webinar featuring Rebecca Grier, Eric Silberstein, and Sören von Sebelin. They shared strategies for leveraging agile localization to drive global product success.

Highlights:

Inclusive Design: Rebecca emphasized international user research, cultural sensitivity, legal considerations, and logistical planning to design for everyone.
Seamless Localization: Eric discussed early involvement of localization experts, cultural adaptation in design, and managing multilingual text effectively.
Scaling Globally: Sören highlighted automated workflows, cultural resonance testing, segmentation, and regulatory compliance for optimized global product delivery.

Key Takeaway:

Make localization integral to product development to ensure relevance and scalability for global audiences.

Rebecca Grier

UX Research Manager | Lokalise

Rebecca Grier is UX Research Manager at Loaklise and has worked as a UXR for a number business sectors for two decades. It has been her privilege to influence the development of several disruptive technologies including streaming video, augmented reality, AI, & autonomous vehicles. Additional highlights from her career include 4 book chapters, contributing to the first re-write in 10 years of the U.S. Department of Defense's UX design standard, establishing user testing best practices for the U.S. DoD's Director of Operational Test & Evaluation, elected to the Human Factors Ergonomics Society (HFES) Executive Council, and chairing an SAE task force that authored an information report on design considerations for people with disabilities and autonomous vehicles. She has lived in numerous places across the US, Brazil, and Italy. Currently she lives in Ireland with her husband and 8 year old son.

Eric Silberstein

Sales Engineer, Lokalise

Eric Silberstein joined Lokalise in the summer of 2022 as a Sales Engineer. With prior experience as a translation project manager and interpreter coordinator, he brings a wealth of expertise in language services and localization. He holds a degree in Localization Project Management from the Middlebury Institute of International Studies.

Sören von Sebelin

Full Stack Product Manager | Lokalise

Soeren von Sebelin, a seasoned Full Stack Product Manager at Lokalise, has over a decade of experience in industries ranging from gaming and education to telecommunications, fitness, and SaaS. His expertise in product discovery and PLG has led to successful projects across both B2B and B2C markets.