Are You Making These Mistakes?

Many companies repeat the same errors when they try to sell in new countries. Ask yourself:

• Do you use large, impressive market figures without understanding your true addressable market?
• Do you assume a product that works in one country will work in any other?
• Do you know why big companies like Walmart in Germany or Uber in China failed?

How to Get the Facts You Need.

This is not a talk about theories. It is a guide to a clear method for finding facts. In this webinar, you will learn:

• Why companies fail: See the true reasons why companies fail abroad, and how to avoid them.
• How to size your market: Learn to tell the difference between the total market (TAM) and the part of it you can sell to (SOM). This will make your plans honest.
• The McDonald's example: See how McDonald's changes its food to suit the country it is in, and why this research is the key to its success.
• How to get honest answers: Learn to combine the right research methods to uncover the truth across cultures - not just what people think you want to hear. 
• A clear research method: Discover a step-by-step way to identify the right research questions at every stage of your product journey. 
• Good interviewing: Learn simple ways to test your product and conduct interviews so you gather useful facts.

Know the Facts Before You Spend the Money.

A good product is not enough. You need a good plan based on true facts. This webinar will show you how to get them. Register to learn how to sell your products in other countries.